Download e-book for kindle: 50 Ways to Understand Communication: A Guided Tour of Key by Arthur Asa Berger

By Arthur Asa Berger

ISBN-10: 074254107X

ISBN-13: 9780742541078

ISBN-10: 0742541088

ISBN-13: 9780742541085

Is awareness like an iceberg? Does advertisements bring about the commodification of people? what's the hidden that means of fairy stories? In 50 how you can comprehend verbal exchange, Arthur Asa Berger familiarizes readers with vital innovations written via best communique and cultural theorists, akin to Saussure, LZvi-Strauss, de Certeau, Lasswell, McLuhan, Postman, and so forth. equipped in fifty brief segments, this concise advisor covers quite a lot of very important rules from psychoanalysis and semiology to humor, 'otherness,' and nonverbal verbal exchange. Berger's transparent motives and examples encompass this collection of influential writing, strolling the uninitiated via those occasionally dense theoretical works. His decisions and remark will problem readers to reassess the function of verbal exchange in our tradition. This enticing, available ebook is vital for college kids of verbal exchange and an individual drawn to how we speak in a global of quickly altering media.

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50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture by Arthur Asa Berger


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