By Charles J. Forceville,Eduardo Urios-Aparisi
"Metaphor stories" has during the last 30 years develop into a self-discipline in its personal correct, more often than not a result of cognitive linguistic declare that metaphors represent proposal, not only language. yet such a lot metaphor students hitherto concentration solely on its only verbal expressions. for the reason that either persuasive and narrative discourses in modern society more and more draw on modalities except language on my own, sustained study right into a broader diversity of manifestations of metaphor is imperative.
This quantity is the 1st book-length learn to enquire multimodal occurrences of metaphor, and is of curiosity to students drawn to metaphor in addition to in multimodal discourse. each one bankruptcy investigates metaphors whose id and interpretation depend upon the co-presence of not less than of the subsequent modalities: language, visuals, gestures, sound, song. at the foundation of case reports in various discourse genres (advertising, cartoons, movies, comics, dialog, tune, amply represented in photos, trademarks, drawings, movie stills, and musical scores), the individuals exhibit that, and the way, metaphor can ensue multimodally, offering principles and methodological angles permitting extra theorizing and trying out during this speedily increasing box. overlaying inventive in addition to conceptual metaphors, and the place acceptable comparing cultural elements governing metaphor interpretation, the participants offer a wealth of fabric for learning the conceptual and rhetorical strength of metaphor in modern society.