Download e-book for kindle: Handbook of Social Media Management: Value Chain and by Transfer Center Institute for Media Business,Media Business

By Transfer Center Institute for Media Business,Media Business Transfer Center Institute for Media Business,Wolfgang Mühl-Benninghaus

ISBN-10: 3642288960

ISBN-13: 9783642288968

Digitization and internet 2.0 have caused non-stop switch from conventional media administration to new strategic, operative and normative administration innovations. Social media administration is at the schedule of each media corporation, and calls for a brand new set of specialised services on electronic items and communique. even as, social media has develop into a colourful box of analysis for media economists and media administration researchers. during this instruction manual, overseas specialists current a finished account of the newest advancements in social media examine and administration, continuously linking classical media administration with social media. The articles talk about new theoretical techniques in addition to empirical findings and purposes, yielding an engaging assessment of interdisciplinary and overseas techniques. The book’s major sections handle kinds and content material of social media; influence and clients; administration with social media; and a brand new price chain with social media. The e-book will function a important reference paintings for researchers, scholars and execs operating in media and public relations.

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Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Media Business and Innovation) by Transfer Center Institute for Media Business,Media Business Transfer Center Institute for Media Business,Wolfgang Mühl-Benninghaus


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