By Arlene Dávila
Dávila reveals that Latinos' elevated reputation available to buy is concurrently observed via their transforming into exotification and invisibility. She scrutinizes the advanced pursuits which are interested in the general public illustration of Latinos as a regular and culturally detailed humans and questions the homogeneity of the several Latino subnationalities that supposedly include an identical humans and workforce of customers. In a desirable dialogue of the way populations became reconfigured as industry segments, she exhibits that the industry and advertising discourse turn into vital terrains the place Latinos debate their social identities and public standing.
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Extra resources for Latinos, Inc.: The Marketing and Making of a People
Latinos, Inc.: The Marketing and Making of a People by Arlene Dávila