Dimitris Dogramatzis's Pharmaceutical Marketing: A Practical Guide PDF

By Dimitris Dogramatzis

ISBN-10: 157491118X

ISBN-13: 9781574911183

Designed as a pragmatic consultant for the pharmaceutical undefined, this ebook covers easy methods to practice state-of-the-art advertising and marketing techniques and instruments to the real-world intricacies of selling a seriously regulated product whose good fortune is set no longer via the particular end-user, yet via a number of stakeholders. From making a around the globe imaginative and prescient that cascades into neighborhood strategies to dealing with a drug portfolio or pricing a selected product, this booklet publications readers via constructing, imposing, and auditing a winning business plan geared particularly to the pharmaceutical undefined. It offers graphs, tables, worksheets, pharmaceutical case reports, and a pattern advertising strategy.

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Pharmaceutical Marketing: A Practical Guide by Dimitris Dogramatzis

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