Pretty Modern: Beauty, Sex, and Plastic Surgery in Brazil - download pdf or read online

By Alexander Edmonds

ISBN-10: 0822347857

ISBN-13: 9780822347859

ISBN-10: 0822348012

ISBN-13: 9780822348016

Pretty Modern is a riveting account of Brazil’s emergence as a world chief in cosmetic surgery. Intrigued through a Carnaval parade that mysteriously paid homage to a Rio de Janeiro plastic health professional, anthropologist Alexander Edmonds carried out learn that took him from Ipanema socialite circles to glitzy telenovela studios to the packed ready rooms of public hospitals delivering unfastened plastic surgery. the result's provocative exploration of the erotic, advertisement, and intimate facets of attractiveness in a kingdom with extremes of wealth and poverty and a name for traditional sensuality. Drawing on conversations with maids and their elite mistresses, divorced housewives, black celebrities, and favela citizens desiring to be model types, Edmonds analyzes what sexual desirability capacity and does for girls in several social positions. He argues that good looks is a special realm of recent adventure that doesn't easily replicate different inequalities. It mimics the ambiguous emancipatory power of capital, hard conventional hierarchies whereas luring shoppers right into a sexual tradition that reduces the physique to the brute organic standards of recognition. Illustrated with colour images, Pretty Modern bargains a clean theoretical point of view at the importance of woman attractiveness in client capitalism.

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Pretty Modern: Beauty, Sex, and Plastic Surgery in Brazil by Alexander Edmonds


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