Download e-book for kindle: Public Relations As Activism: Postmodern Approaches to by Derina R. Holtzhausen

By Derina R. Holtzhausen

ISBN-10: 0805838589

ISBN-13: 9780805838589

ISBN-10: 0805855238

ISBN-13: 9780805855234

This quantity applies postmodern conception to public relatives, delivering an alternate lens to public family idea and perform and constructing public kinfolk idea in the context of postmodernism. writer Derina R. Holtzhausen specializes in key concerns and their software to public kin conception and perform: the postmodernization of society, and the chances postmodern theories provide to give an explanation for and comprehend public family members perform in today’s altering society. Holtzhausen's argument is that present concept might be evaluated from a postmodern viewpoint to figure out its applicability to postmodernity. using practitioner views during the quantity, she explores the perform of public family members as a sort of activism.

The quantity is meant for students and scholars in public relatives. it can be used as a supplemental textual content in complicated classes on public family conception, PR administration, organizational communique, and comparable components.

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Public Relations As Activism: Postmodern Approaches to Theory & Practice (Routledge Communication Series) by Derina R. Holtzhausen

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