By Jaishri Jethwaney
A first-of-its-kind e-book on social area conversation in India that mixes innovations with hands-on skills
Social region conversation is helping handle concerns through influencing coverage and will be used to lead to wanted behavioral swap one of the special public. This booklet not just highlights the theoretical underpinnings, perform, and ability of social region communications in India, but additionally presents an realizing of assorted instruments and methods required in improvement verbal exchange encompassing social advertising, media advocacy, social mobilization, grassroots communique, and company social accountability (CSR). simply by case reviews, it bargains how to plan campaigns; write an idea observe, box document, and press liberate, and successfully use social media to accomplish developmental software objectives. The e-book discusses different views of NGOs and software implementers, and is helping in figuring out the corporate–NGO interface vis-à-vis CSR projects.
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Social Sector Communication in India: Concepts, Practices, and Case studies by Jaishri Jethwaney