Read e-book online The International Brand Valuation Manual: A complete PDF

By Gabriela Salinas

ISBN-10: 0470740310

ISBN-13: 9780470740316

The foreign model Valuation Manual is a close and huge evaluation of the most model valuation versions. The e-book unearths the cutting-edge within the box of brand name valuation and coherently relates significant developments within the conception and perform of name valuation. This “one-stop” resource is for valuation pros in addition to monetary and advertising and marketing experts who should have an realizing of the critical valuation tools. Salinas additionally analyses the respective efficacy, merits, risks, and clients for the long run for every approach.

The book:

- offers a radical assessment of the entire instruments to be had for the emblem valuation practitioner.

- bargains an educated view on which methodologies are best suited for various forms of functions, and explains why.

- Acts as an all-in-one resource of reference for experts who suggest consumers on which technique to hire, or who're contemplating adopting one themselves.

- positive aspects case reviews and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson belief, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, between others.

Gabriella Salinas is the worldwide model supervisor at Deloitte Touche Tohmatsu, Madrid, Spain.

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Read Online or Download The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications PDF

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The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications by Gabriela Salinas


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