Get The Multiple Identities of an Employer: A case study on DHL PDF

By Marcelo Savignano

ISBN-10: 3640774388

ISBN-13: 9783640774388

Master's Thesis from the yr 2007 within the topic enterprise economics - Operations learn, grade: 1.0, eu university of administration and expertise, Berlin, language: English, summary: This thesis normally offers with the problem of studying an organization’s skill to draw staff. even with the abundance of literature overlaying the topic, there's little empirical facts helping the prevalence of 1 technique over the opposite. Such over-supply of organizational theories basically demands a unified framework that enables organisations to judge and increase their recognition as an business enterprise, and for that reason, this thesis goals to give a contribution to the sector by way of introducing a Unified Framework for identification hole research (UFIGA).

The UFIGA attracts upon the contributions of 3 specific theories, that are organization Branding, the a number of aspects of Collective Identities and keep an eye on conception, bringing jointly suggestions from generally separated disciplines, corresponding to human assets, advertising, organizational habit, social psychology, math and engineering. the sort of breadth of disciplines enable the version to accommodate many features of an employer’s acceptance, akin to the advantages offered to the objective viewers (employer branding), the differentiation among projection and conception of those merits (multiple identities) and the manipulation of convinced facets of the organization’s id as a way of minimizing the space among projection and conception of advantages (control theory).

Besides of formulating a theoretical version for company popularity research, this thesis presents the reader with a selected case of the model’s applicability. actually, it applies the UFIGA to the actual case of DHL, a world marketplace chief within the convey and Logistics company, whose identification as an agency is slightly overshadowed by means of its robust buyer model. After gathering information regarding 3 specific aspects of DHL’s identification as an supplier (i.e. DHL’s manifested, projected and attributed identities), the mismatches among projected and attributed identities are pointed out. specific examples of such mismatches are available in different components of DHL’s business enterprise worth proposition, similar to paintings problem, inspiring colleagues, product acceptance and improvement attractiveness. as soon as pointed out, those gaps are defined by way of DHL’s manifested identification, hence proving the convergence assumptions brought by means of the UFIGA.

Moreover, the id and clarification of mismatches let the writer to formulate attainable strategies to reduce these gaps, hence bettering DHL’s recognition as an employer.

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The Multiple Identities of an Employer: A case study on DHL by Marcelo Savignano


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