Read e-book online Wettbewerbsvorteile durch Wissen: Knowledge Management, CRM PDF

By Bernhard Mescheder,Christian Sallach

ISBN-10: 3642278957

ISBN-13: 9783642278952

Wachsende Komplexität prägt die Unternehmenswelt seit Jahren auf quickly allen Ebenen. Die Autoren beschreiben einen praxiserprobten, ganzheitlichen Ansatz, um Komplexität in Unternehmen beherrschbar zu machen und Wettbewerbsvorteile zu generieren. Dafür verbinden sie Methoden aus Wissensmanagement, Kundenbeziehungsmanagement (CRM) und swap administration mithilfe von wissensbasierten Softwarelösungen. Der Band bietet Managern und Projektleitern einen Handlungsleitfaden zum Aufbau von Mehrwerten für unterschiedliche interne und externe Zielgruppen.

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Read Online or Download Wettbewerbsvorteile durch Wissen: Knowledge Management, CRM und Change Management verbinden (German Edition) PDF

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Wettbewerbsvorteile durch Wissen: Knowledge Management, CRM und Change Management verbinden (German Edition) by Bernhard Mescheder,Christian Sallach


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